{"id":3694,"date":"2019-10-10T19:44:04","date_gmt":"2019-10-10T19:44:04","guid":{"rendered":"https:\/\/www.dorothyzudora.com\/?p=3694"},"modified":"2021-11-23T14:09:50","modified_gmt":"2021-11-23T14:09:50","slug":"size-inclusive-brands-designing-for-a-plus-size-beautiful-body-full-figured-women-dont-need-to-settle-for-chain-fashions","status":"publish","type":"post","link":"https:\/\/www.dorothyzudora.com\/size-inclusive-brands-designing-for-a-plus-size-beautiful-body-full-figured-women-dont-need-to-settle-for-chain-fashions","title":{"rendered":"Size-inclusive brands: Designing for a plus-size beautiful body Full-figured women don\u2019t need to settle for chain fashions"},"content":{"rendered":"\n<p>\u201cNot\nevery woman is a size 0.\u201d<\/p>\n\n\n\n<p>We\u2019ve\nall heard it a million times\u2014at a fashion show, while leafing\nthrough a magazine or watching a movie, during a shopping trip to a\nboutique.<\/p>\n\n\n\n<p>Do you know why we\u2019ve heard it a million times? Because it\u2019s absolutely true. Opinions on what defines \u201cplus size\u201d vary; back in 2007, now-defunct <em>Plus Model<\/em> magazine said it began at size 10, while more recently some media have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/media.thinknum.com\/articles\/plus-size-fashion\/\" target=\"_blank\">pegged the garment size at 14<\/a>\u2014but remember, clothing sizes aren\u2019t regulated in any meaningful way. They\u2019re <a href=\"https:\/\/www.theodysseyonline.com\/arbitrary-clothing-sizes\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">so arbitrary as to mean nothing<\/a>.<\/p>\n\n\n\n<p>Whatever\nthe number-fudging, however, the trend of catering to so-called\nfull-figured women has been on the rise over the last decade.\nRemember Whitney Thompson, who won the 10th cycle of <em>America\u2019s\nNext Top Model<\/em>\nin \u201808? How about Kate Upton, and Ashley Graham, and, more\nrecently, Hunter Grady? There\u2019s an increased interest in showing\noff the natural shapes of women\u2019s bodies that traditionally didn\u2019t\nrock the runway in the past, and it\u2019s wonderful.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/media.thinknum.com\/articles\/plus-size-fashion\/\" target=\"_blank\">More than 60 percent of American women wear a size 14<\/a>\u2014whatever that may be\u2014or larger, and fashion for teens who don\u2019t look like they\u2019re going to slip through the cracks in the floorboards if they turn sideways <a href=\"https:\/\/fashionunited.com\/executive\/management\/size-does-matter-plus-size-fashion-gains-momentum-in-2017\/2017122218887\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">is a growth industry<\/a>, too. Women are more confident in themselves, and their bodies, than ever.<\/p>\n\n\n\n<p>While\nthe television, film and couture industries pay lip service to this\nbrave new world, however, not a lot of high-quality designers are\ncreating flattering garments for larger women. Not every woman is a\nsize 0, sure, but not every size 16 woman is shaped the same, either.\nToo often, the clothes available are affordable, but look like a\nsmock\u2014no accenting the individual\u2019s attributes, no stunning\ndetail work, no thought that perhaps not every curvy woman is curvy\nin the same places. There are plenty of bargain-basement chains where\na plus-size woman might find a pattern she likes, only to find that\nit fits her like a tent, and worse, that it becomes unwearable after\njust a few washes. (No names here, but you all know who we\u2019re\ntalking about.)<\/p>\n\n\n\n<p>Thankfully, there are several labels making custom couture for full-figured women right here in the USA, and <a href=\"https:\/\/www.dorothyzudora.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Dorothy Zudora<\/a> will be among them with its next line of designer clothing. The garment should, more than anything, make whoever wears it feel like the most beautiful figure in the world, and Dorothy Zudora founder Heidi Richards is dedicated to providing stunning looks for all women, of all shapes.<\/p>\n\n\n\n<p>\u201cWhy\nsettle for a little black dress you can only wear once before it\nfalls apart?\u201d she asks. \u201cWe\u2019re going to be debuting amazing\nlooks this winter for every shape that will feel like they\u2019re made\njust for the woman that\u2019s wearing them, because they are.\u201d<\/p>\n\n\n\n<p><em>Look\nfor Dorothy Zudora\u2019s stunning line of one-of-a-kind retro-chic\nHollywood looks for the full-figured woman this winter.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cNot every woman is a size 0.\u201d We\u2019ve all heard it a million times\u2014at a fashion show, while leafing through a magazine or watching a movie, during a shopping trip to a boutique. Do you know why we\u2019ve heard it a million times? Because it\u2019s absolutely true. Opinions on what defines \u201cplus size\u201d vary; back [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[94],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Size-inclusive brands: Designing for a plus-size beautiful body Full-figured women don\u2019t need to settle for chain fashions - Vintage Clothing | Shop Vintage Fashion | Dorothy Zudora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dorothyzudora.com\/size-inclusive-brands-designing-for-a-plus-size-beautiful-body-full-figured-women-dont-need-to-settle-for-chain-fashions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Size-inclusive brands: Designing for a plus-size beautiful body Full-figured women don\u2019t need to settle for chain fashions\" \/>\n<meta property=\"og:description\" content=\"\u201cNot every woman is a size 0.\u201d We\u2019ve all heard it a million times\u2014at a fashion show, while leafing through a magazine or watching a movie, during a shopping trip to a boutique. Do you know why we\u2019ve heard it a million times? Because it\u2019s absolutely true. Opinions on what defines \u201cplus size\u201d vary; back [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dorothyzudora.com\/size-inclusive-brands-designing-for-a-plus-size-beautiful-body-full-figured-women-dont-need-to-settle-for-chain-fashions\" \/>\n<meta property=\"og:site_name\" content=\"Vintage Clothing | Shop Vintage Fashion | Dorothy Zudora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dorothyzudora\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-10T19:44:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-23T14:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dorothyzudora.com\/wp-content\/uploads\/2019\/09\/DZL_8948-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cole Porterhouse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dorothyzudora\" \/>\n<meta name=\"twitter:site\" content=\"@dorothyzudora\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cole Porterhouse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dorothyzudora.com\/size-inclusive-brands-designing-for-a-plus-size-beautiful-body-full-figured-women-dont-need-to-settle-for-chain-fashions\",\"url\":\"https:\/\/www.dorothyzudora.com\/size-inclusive-brands-designing-for-a-plus-size-beautiful-body-full-figured-women-dont-need-to-settle-for-chain-fashions\",\"name\":\"Size-inclusive brands: Designing for a plus-size beautiful body Full-figured women don\u2019t need to settle for chain fashions - 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