Timeless retro-chic style.
Hand-tailored American quality.
Set yourself apart in unique vintage fashions, from luxurious Hollywood glam to upscale ‘60s and ‘70s cabana, club and mod looks.
Designer Heidi Richards began her journey to founding one of the nation’s most exciting boutique labels by reselling curated vintage items online. However, her ambition and creative drive soon outgrew searching for single high-quality pieces in a sea of knock-offs and Facebook ad clickbait.
“I decided to create classic looks that everyone can enjoy,” she says.
Named after Heidi’s beloved great grandmother, Dorothy Zudora fulfills the veteran Tampa Bay musician’s passion for custom-made clothing with a glamorous style and DIY attitude. Created from the finest fabrics available and handmade in Tampa Bay, Florida, the first collection took inspiration from the looks of 1930s & ‘40s Hollywood starlets, from red carpet looks to daily wear, including wartime-inspired couture and suiting for the retro-contemporary workplace.
The debut line featured gorgeous gowns, slip dresses and sexy suiting, blouses and pencil skirts — striking silhouettes and classic looks, with modern materials and comfortable fabrics. During two unforgettable shows during New York Fashion Week 2020, Dorothy Zudora brought Golden Age of Hollywood glamour into the new millennium, and made it available to all.
But Heidi wasn’t about to be defined by a single aesthetic. She and her team continue to produce expressive fashion influenced by iconic eras, including classic mod and color block designs for her and eye-catching lines of shirts for him that are drawing raves for designs and execution that put current low-quality Hawaiian and tiki retro rips to shame.
“Fashion is a luxurious fabric integrated into a beautiful classic design, wonderfully executed,” Heidi says.
Each piece is hand tailored in their Tampa Bay Studio. The passionate staff at Dorothy Zudora tirelessly seek out the finest elements, even commissioning one-of-kind prints to fit Heidi’s distinctive vision of the classic reimagined for the now — three recent pop-art prints, for example, were the result of collaborations between upstart St. Petersburg punk-rock artist Hardison L. Collins iii and Heidi’s daughter, Ellie Flanigan.
And Dorothy Zudora is just getting started.
“I don’t want to limit myself,” she says. “We’re going to do it all.”